Jim Nicol, has a simple but very effective message for sign-makers
TheMagicTouch is a special company that provides an exceptional range of solutions. They sell an extensive range of consumables and equipment for the personalised decoration of blank items.
Owner, Jim Nicol, has a simple but very effective message for sign-makers, “We know exactly how you can increase sales with minimal effort and cost. I say this again and again to sign-makers – all you need to do is keep in touch. You have the customers, and you have their artwork, so there is nothing to stop you from sending them a personalised mug, t-shirt, Beanie Hat or something else desirable with their logo on. It’s cheaper than a cup of coffee on the high street, it’s tax-deductible, and you can be pretty certain that it’s a very effective way of winning more business.”
He continues, “It’s a real win-win. You’ve already done a job for them – maybe a sign or some vehicle graphics – so you have their artwork already set up. Why not add another printed item? After all, the minimum order is one and the first one is free!”
Jim is passionate that sign-makers simply need to do more selling. “Pick up the phone. Talk to your customers. If you don’t do this, you aren’t going to sell them anything – but if you talk to them, there is a very good chance that good things will happen. Follow up these calls with a personalised printed gift, and the chance of closing more business goes up dramatically.
TheMagicTouch can provide all the equipment and materials that companies need to get started and then to develop their business further. This includes training and support as well. “We have invested heavily in our premises and equipment here in Dunstable. We now host events and have built a fantastic training centre for all types of dye-sub and direct-to-fabric processes. We encourage people to tell us what they already know about the technology, if anything. We will do everything we can to help them get set up and understand how to market the service and increase sales from with their existing customer base.”
Jim concludes by reiterating his simple formula, “Get a good CRM or database system that allows you to keep track of your customers. Talk to them and make them something personal – remember, you won’t have artwork costs, and because it is a legitimate marketing spend, the items and printing are tax-deductible. There really are a lot of very good reasons to keep in touch.”
