Printwear & Promotion LIVE and Sign & Digital UK to co-locate in 2024

Printwear & Promotion LIVE and Sign & Digital UK are set to run side by side in Halls 1 & 2 at the NEC in Birmingham from February 25 to February 27, 2024.

The co-location marks an important milestone for the UK’s sign, display, and garment decoration markets, offering a unique two-show experience for visitors and increased exposure for exhibitors.

Printwear & Promotion LIVE and Sign & Digital UK Co-Location Event
Printwear & Promotion LIVE and Sign & Digital UK co-locate in February 2024, creating an unprecedented opportunity for the industry

Following Datateam’s recent acquisition of the exhibition Sign & Digital UK, from Faversham House Ltd., and the positive response received to a proposed co-location, Printwear & Promotion LIVE and Sign & Digital UK, will run alongside each other in Halls 1 & 2 at the NEC.

Event director, Tony Gardner, commented:

“The co-location will be a first for the UK’s sign, display and garment decoration markets. There is a real synergy between the two shows, with around 1,000 of the 5,000 visitors to Printwear also attending Sign & Digital, and several exhibitors traditionally exhibiting at both shows. We are very excited about the opportunity that the co-location creates to enhance the two events. Visitors will have more compelling reasons to attend, with the added benefits that a two-show experience will bring, and Exhibitors will benefit from an increased audience across the 2 shows.”

“Consequently, there will a slight alteration of dates for Sign & Digital, from the original 27-29 February. This will see Sign & Digital open on a Sunday for the first time, and opens up the opportunity for the many buyers who are unable to attend on a traditional working day! The Sunday at P&P LIVE is always the busiest day, with well over 2,000 visiting regularly in attendance!”

SDUK, the UK’s biggest and longest-running trade show for the visual communications sector, covering signage, print, display, décor and design, will be celebrating its 35th edition and has an excellent reputation for connecting exhibitors with a wide range of quality buyers and specifiers.

Printwear & Promotion LIVE 2023 attracted over 110 exhibitors and more than 5,000 garment decorators, clothing retailers and print service providers attended the show – a 15% increase on 2022.

Tony Gardner, said:

“Our 2023 exhibition was our first show, since COVID, back in our traditional February slot, and following its success, together with the planned co-location, the 2024 show is already well on course to be a bigger event! The majority of the industry’s major suppliers have committed to exhibiting, including the return of a couple of the big names that were absent this year!”

Visitor registration for P&P LIVE is due to open in the autumn.

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