MSM Promotions enhances production with 2nd swissQprint machine: Impala 4

Northern Ireland-based MSM Print & Promotions has expanded its capabilities by adding a swissQprint Impala 4 to complement its existing swissQprint Nyala 4 flatbed printer, responding to the increasing demand for promotional products.

SwissQPrint Nyala 4
SwissQPrint Nyala 4 & Impala 4

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Established in 1997, MSM Print & Promotions (MSM) is renowned for its high-quality printing and promotional solutions, particularly as a trade supplier of promotional and retail car air fresheners. The acquisition of a swissQprint Nyala in 2022 replaced two older flatbed UV printers. This immediately boosted productivity with significant savings in running costs.

Enhanced productivity and cost savings
Recognising swissQprint’s commitment to quality and service, MSM invested in a new swissQprint Impala in May this year to further increase production capacity. The Impala 4’s exceptional performance and quality make it an ideal addition, enabling MSM to expand its product range while maintaining robust workflow capacity for its core promotional business.

Both the Nyala and the new Impala were commissioned with CMYK, white, and varnish, ensuring the high level of detail and quality MSM’s customers expect. Tom Smyth, Managing Partner at MSM, remarked, “swissQprint’s efficiency is remarkable, and we’re delighted to have the new Impala operating next to our Nyala. The decision to purchase a second swissQprint was an easy one. Our transition to swissQprint has not only improved productivity and lead times, but also resulted in significant savings in ink and energy costs.”

“With their ease of use, environmental advantages, quality output, speed and reliability we are proud owners of this advanced technology, they’re a pleasure to use”, Tom Smyth underlined.

Assurance and support
The addition of the swissQprint Impala 4 brings not only quality and performance benefits but also the assurance of reliable support from the swissQprint UK team. MSM opted for a 36-month warranty, which includes comprehensive service and maintenance, ensuring uninterrupted production. Annual maintenance by swissQprint’s UK technicians further maximises system availability.

Ian Maxfield, Regional Sales Manager at swissQprint UK, commented, “We are delighted to support MSM‘s continued growth with a second swissQprint machine at their Northern Ireland facility. We greatly value their trust in our machines and look forward to supporting their demand for their unique specialist and varied applications.

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