More than 5,000 flock to Printwear and Promotion LIVE!

Last month, visitors attended the UK’s only exhibition dedicated to the garment decoration industry in their thousands to discover and explore new equipment, garments and services

Printwear & Promotion LIVE! 2023 saw visitor numbers return to pre-pandemic levels with more than 5,000 attending across the three days (2023: 5,167 in total, 2022: 4,489 in total) to seek inspiration and expand their businesses.

Event director, Tony Gardner, said: “We were delighted with the visitor turnout this year with a 15% increase on the April 2022 show! The feedback received from both exhibitors and visitors confirms both the vibrancy of the market, and the importance of and need for the show to be an annual event for the industry.”

There was a real atmosphere of positivity on the exhibition floor this year as the show returned to its more regular February date in the industry calendar. This upbeat vibe was also reflected in the hundreds of positive comments, photos and feedback that flooded social media across the three days.

Regular visitor Frank Dunn of Sew Stitch Designs, said of his visit: “I mainly came to meet up with people and to see if there’s anything new in the embroidery field. We’ve been coming for the last five years and treat it as a little mini break. I would 100% recommend the exhibition, everything you could want to run a garment decoration business is here. You need more than a day to visit!”

The 2023 exhibition played host to several exclusive launches and industry firsts, demonstrating that innovation and product development in this market is continuous. On the Xpres stand, visitors were able to see Mimaki’s first direct to film printer, the TxF150-75. This was the first showing anywhere in Europe for this printer, with news of its launch announced just four days before the opening of the exhibition on Sunday, February 26. Over on the MHM Direct GB stand, two brand new machines from Brother were being demonstrated – a prototype of Brother’s first standalone direct to film printer and a Hexa version of the GTX600, which includes added orange and green inks to produce vivid prints. Also seen for the first time anywhere in Europe was DuPont’s new Artistri P1600 DTF inks. These inks were put to the test printing non-stop throughout the three days on Resolute DTF’s R-Jet PRO DTF V4 system.

Feedback from exhibitors was also extremely optimistic, with many commenting it was fantastic to see the garment decoration industry thriving in a post-pandemic world.

Rob Smith, director of Wilcom Europe, commented: “Printwear & Promotion LIVE! has certainly returned in full force in 2023. It was great to see the industry bouncing back from three hard years and starting to invest in new innovations, better quality, and greater efficiency. The Wilcom team is proud to play a part in that.”

Tim Roberts, sales director at Chadwick Teamwear, added: “We received more enquiries and sample orders than any other event we have previously exhibited at. Printwear & Promotion LIVE! continues to surprise me with the number of new contacts we make year after year.”

Printwear & Promotion LIVE! 2024 is provisionally scheduled to take place from Sunday, February 18 to Tuesday, February 20. Save the date!

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