Innotech roars into the action at WrapFest 2023

Innotech Digital, one of the UK’s largest suppliers of roll-to-roll digital print materials to the grand format and wide format print sector, has announced it will be sponsoring WrapFest 2023.

The inaugural event, from 26 – 27 April 2023 at the Silverstone racing circuit, Northamptonshire, will bring together wrap professionals and enthusiasts from across the UK and Europe.

Innotech is the UK’s largest authorised distributor of General Formulations Self Adhesive Vinyls.  General Formulations is a US manufacturer of polymeric and cast vinyls for many specialist applications from brick walls and windows to fleet wraps. At WrapFest 2023, the company will be launching General Formulations 830 AutoMark™ Cast Wrap Vinyl with DRIFT® Technology.  This premium full-body gloss white cast wrap vinyl includes General Formulation’s unique DRIFT® Technology and adhesive combination and is engineered to provide superior repositionability, ‘slideability’ and removability.

Kieran Dallow, Innotech Digital’s Marketing Manager explains:…

“Slideability perfectly describes the incredible ‘drifting’ capabilities of this new cast vinyl media. 

The DRIFT® Technology offers the right amount of adhesive tack with Micro Air Escape channels that allow for quick, easy and bubble-free applications while allowing the installer to slide the vinyl across the surface so they can easily adjust panel alignment. The product has been developed to meet the long-term demands of full or partial fleet and vehicle wraps as well as many other graphic applications.”

He continues, “We are delighted to be sponsoring and exhibiting at WrapFest, which promises to be a fantastic event that showcases the rapidly growing and exciting world of full-vehicle wrapping. At the event, we will be wrapping an Audi RS7 Sportback with the newly launched vinyl in the Pit Garages, which will be done by wrapping expert and trainer Dan Lowe of the Wrap Sanctuary.  We’ll also be joined by Trip Harris of General Formulations, who has decades of experience in the wrap industry. There is no better way to show what this product can do than to demonstrate it in front of people who really know their stuff.”

General Formulations 830 AutoMark™ Cast Wrap Vinyl with DRIFT® Technology is one of the only cast wrap vinyls that offers a guaranteed 4-year clean removability making the job wrappers hate the most a lot easier! It provides an excellent white point, delivering the perfect solution for high-quality printing across Eco-Solvent, Solvent, Latex, and UV print systems.

This vinyl can be combined with a matt (General Formulations 840) or gloss (General Formulations 831) laminate, as well as an optically clear, high gloss laminate (General Formulations 242).

For more information, including how to register for a ticket, visit the WrapFest website:

For discounted entry to WrapFest, use promo code: WPFDAfexut27

For more information from Innotech, visit their website here:

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