Happy World Art Day to Sign-Makers 

Today (April 15th) is World Art Day, a celebration created to promote the creation and enjoyment of art, which was proclaimed at the 40th session of UNESCO’s General Conference in 2019.

This is a truly global celebration that honours the richness and diversity of artistic expression worldwide. Initiated by the International Association of Art (IAA/AIAP), World Art Day reminds us of the importance of art in our lives and its profound impact on society. 

While the significance of Art resonates most deeply within the artistic community, its relevance extends far beyond galleries and studios, touching industries such as our own sign industry.

Artistry in Every Sign

Some of my sign industry friends, (Michelle Henry, Craig Brown), often talk of a special fondness for their roots as sign painters. They, and many like them, are true artists, and the signs and displays they produce are often real works of art.

In the sign industry as a whole, signs are a fusion of artistry and functionality. They visually represent businesses, institutions, and communities, conveying messages, branding identities, and helping people find their way. 

From intricate handcrafted designs to sleek digital displays, from billboards to complete building covers, signs are artistic creations designed to capture attention, communicate and leave an impression.

Signs also play a crucial role in shaping the aesthetic appeal and atmosphere of spaces. From vibrant neon signs illuminating urban nightlife to elegantly crafted wooden signs adorning quaint storefronts, every sign contributes to its surroundings, adding character, charm, and personality.

Creative Solutions 

Large-format print expert MacroArt has teamed up with MTec Fine Art to bring a key London site to life with Arturo Herrara’s stunning Untitled mural.

World Art Day celebrates the creativity and ingenuity of artists worldwide, and the sign industry very much has its place in this world. Sign-makers continually push the boundaries of design, exploring new materials, techniques, and technologies to deliver innovative solutions that meet the needs of clients and the objectives of the project. 

From custom signage for boutique businesses to large-scale installations for corporate offices, the sign industry thrives on the spirit of creativity and customisation.

Signs can be powerful symbols of cultural identity and expression, reflecting the unique heritage, values, and aspirations of communities worldwide. See this example from Macroart (now Moss) from last year.

In multicultural societies, signage often incorporates diverse languages, symbols, and artistic styles, fostering inclusivity and celebrating cultural diversity. Whether it’s a traditional hand-painted mural honouring indigenous traditions or a contemporary digital display showcasing urban street art, signs are a conduit for cultural dialogue and understanding.

PVC-free Kavalan material from CMYUK used for a permanent outdoor gallery space around The Photographers’ Gallery in Soho, London. Photo courtesy Kate Elliot

We should also thank those who create the technology to bring artists’ work to life. Such as in this story about Edinburgh-based artist Mairi Helen, who was able to see her work printed onto John Mark Wallpaper using an HP Latex 2700.

Last year Inktec Europe also supported the art community by supporting the Photo Oxford Festival. This bi-annual event has more than 20 exhibitions and installations indoor, outdoor and online, celebrating the skill and art of photographers, photographic institutions, publishing and academia from across the globe

Perhaps more than many others, the sign industry combines artistry and innovation. Signs are a vibrant and integral part of our modern world, and in many cases, they are also art.

Happy World Art Day to all the sign-makers out there.

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