At FESPA’s inaugural Personalisation Experience event attendees had the opportunity to engage with leading providers of personalisation technologies, attend thought-provoking conferences, and even order customised products in the dedicated Personalisation Experience Zone.
The first Personalisation Experience event organised by FESPA was held alongside the FESPA Global Print Expo and European Sign Expo 2023 in Munich last month (23-26 May). This unique event featured an expert-led conference program and an exhibition space, offering visitors a comprehensive understanding of the potential of personalisation to drive commercial growth.
Personalisation Experience aimed to highlight the value of personalisation and provided delegates with a 360-degree view of its significance across different industries. The event brought together various stakeholders, including printers, manufacturers, data scientists, technology providers, creative agencies, brands, and retailers.
Richard Askam, FESPA’s Personalisation Experience Ambassador comments: “This was the first event of its kind, combining a conference programme and exhibition space to give a rounded perspective on the scope for personalisation to deliver commercial growth. FESPA saw the need to demonstrate how personalisation adds value, and delivered delegates a 360-degree view of the significance of personalisation to different industries. Personalisation Experience also reflected the contribution of the entire supply chain, from printers, manufacturers, data scientists and technology providers to creative agencies, brands and retailers.“
With a line-up of 25 speakers, the Personalisation Experience conference encouraged lively debates and offered insights into the psychology and behavioural science that makes personalisation so effective, the commercial value of personalisation, and how digital transformation, technology and software solutions enable customisation.
Personalisation Experience speaker, Steve Donegal, Regional Sales Manager, Landa Digital Printing UK commented: “It’s been really valuable to give everybody a perspective on one possible future out of many possible futures.”
“It delivered a diverse panel of speakers from manufacturing and tech to advertising so it was great”, added Ava Nwosu, President, Jade Marketing, who visited the conference.
Steve Richardson, Commercial Director of Optimus Group Ltd., a Personalisation Experience exhibitor commented: “We’re delighted with the show and it’s a good fit for FESPA to have this personalisation area.”
Duncan MacOwan, FESPA’s Head of Marketing & Events comments:
“Visitors engaged enthusiastically with the Personalisation Experience content programme and exhibition, reaffirming our belief in the importance of investing to educate our community and help them unlock value by turning ideas into real business propositions. We’re thrilled to see this first event come to life, and look forward to evolving Personalisation Experience further as we develop our plans for 2024.”
The next Personalisation Experience will take place alongside FESPA Global Print Expo, European Sign Expo and Sportswear Pro, from 19 – 22 March 2024 at the RAI in Amsterdam, Netherlands.