Durst Group launches art project “Inside-Out” by Klaus Pobitzer

The South Tyrolean artist, Klaus Pobitzer, has been engaged by the Durst Group as “Artist in Residence 2024”

Christoph Gamper (left) and Klaus Pobitzer (right).
Christoph Gamper (left) and Klaus Pobitzer (right).

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Klaus Pobitzerm as “Artist in Residence 2024”, will be commissioned by the Durst Group headquarters in Brixen to create artistic works inside and outside the venue. One of the first fruits of the collaboration is the installation “Inside-Out”. This focuses on Durst Group employees, whom the artist shows in large-format individual and group portraits, as well as technical details of the printing systems produced. Following the exhibition, the hundreds of square meters of installations on the façade of the Durst headquarters will be processed into recycled bags and auctioned off as unique pieces for a good cause.

“The Durst HQ is an iconic and futuristic building and testifies to the importance of the company in digital printing technology,” says Klaus Pobitzer, explaining the art project. “But hardly anyone in the region actually knows what is behind the “world’s leading technology manufacturer”. “Inside-Out” reveals the secret and brings the company’s greatest assets, its employees and technology, to the outside world.”

Klaus Pobitzer's "Inside-Out"
Klaus Pobitzer’s “Inside-Out”

Christoph Gamper, CEO and co-owner of the Durst Group, said: “We are delighted that we have been able to win over a great artist like Klaus Pobitzer for this collaboration. His large-scale installations in public spaces, human-computer interaction, design and architecture projects – all of these are also Durst Group-specific themes. What’s more, Klaus and I are connected by Vinschgau as our home, our international experiences and “coming home” virtually and in reality to South Tyrol.”

Klaus Pobitzer studied under Gunther Damisch and Michelangelo Pistoletto at the Academy of Fine Arts Vienna from 1995 to 2000. He became known to a wide audience through projects in the field of urban public space, including in Palermo, Wrocław (Poland), Sorrento (near Naples), Innsbruck, Milan, Balaklava (Crimea/Ukraine) and Busan (Korea), as well as through his exhibitions in Ghent, New York, Sapporo, Mexico City and Vienna. His art is based on digital drawings of mostly full-length portraits or group photos, which are scaled up to a height of 30 meters for the installations.

The Durst Group plans to continue its collaboration with the artist at its site in Lienz. The Durst Austria branch is celebrating its 25th anniversary this year.

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